WHY YOU SHOULD INVEST IN MARKETING WHEN SELLING YOUR HOME.

 

When you go to put your home on the market, your salesperson may offer you an opportunity to invest in extra marketing options. Over and above what their standard plan includes.

At this point you might understandably think:

“Hey, I’m already paying you a commission. Why should I pay extra for advertising?”

The reason is, to ensure you get the best possible result. To put your home on a pedestal and make it stand out from the crowd. To make it easy for buyers to find, and fall in love with your home.

Understanding the buyer market

In most locations, the general pool of buyers can be categorised into three groups:

A buyers

They are looking online for new properties every day in your location. These buyers have saved searches and email alerts set up with their criteria. They will move quickly when the right home comes up.

How to reach them: Easy. Just get your home on the internet with high-quality photos!

B buyers

This group is looking online every day but in a different (potentially nearby) area. They could be the perfect buyer for your home but it might not come up in their normal online search process. It’s a little harder to attract these buyers, but if you can, the payoff can be big.

How to reach them: Premium online listings, boosted posts on social media, print marketing (real estate magazines, local newspapers), flyer drops, large agent databases.

C buyers

This group are a little more casual. They are not looking every day but would buy the right home if it came on the market. They might look at a real estate magazine once a week or browse online occasionally. Often, these are the best buyers to attract. They understand how hard it can be to find the right home (they might have been waiting a long time) and can be prepared to pay good money to secure it.

How to reach them: Premium online listings, boosted posts on social media, print marketing, flyer drops, large agent databases, local community groups, photo signboards, google display network advertising.

What does this all mean?

Real estate professionals at the top of their game employ a marketing strategy that aims to attract buyers from all three groups listed above.

Why? Because that is the best way to secure a premium result for their owners. It’s a commitment to leave no stone unturned in the search for the right buyer for your home.

Making sure every buyer knows your home is for sale does take effort and expense though. And as an owner, it’s natural to feel like the agent should cover all expenses of the marketing campaign. But this is where it’s so important to stop and consider your options carefully.

If the best possible price for your property is 5-10% better than an average price, how much would that be worth to you?

Is the relatively small marketing expense worth it to ensure you walk away knowing you did everything you could to maximise your net worth through this process?

It takes courage to spend money before you know what your home will sell for. Or where your buyer will come from. It takes courage to believe in your chosen real estate professional enough to invest in marketing options they recommend.

At the same time, if that relatively small investment in high-quality marketing adds 5-10% to the sale price of your property, it could turn out to be one of the best investments you have ever made.

Final thought

Don’t keep your house sale a secret. Make sure every potential buyer knows it is for sale so that when you accept an offer, you know you are looking at the best available price at that time.

Ready to move?

It would be a privilege to interview for the role of representing you in today’s market. Get in touch today to book a free consultation.

Let’s discuss your home selling strategy.

By choosing us, you’ll benefit from our expertise and commitment, ensuring you feel confident and valued throughout the entire process.

Yasas Gamage

Ben, Peter and Jade. You guys are the most awesome Real Estate Agents we have ever met. We went to hundreds of open homes and met many agents throughout our search for a home, yet we would come back to you straight away for our next house. Thank you!

Jo Mcgeachin

Ben was extremely easy to talk to and very informative about how things would progress. He listened to us and advised us about the right way to go. We are very happy with his pleasant and professional manner.

Carla Shields

Ben and the team did an amazing job selling our house. They know the market so well and gave us the best advice throughout the whole process. We have used them before and so glad we choose to use them again. Highly recommended.

Jaan Turia

Ben worked exceptionally hard on our behalf to get the sale over the line. Ours was not straightforward by any means, and Ben navigated through the many twists and turns to ensure a very satisfactory outcome for us. We highly recommend Ben. 🙂

Jason Pepping

Ben is a very personable agent. He has excellent communication and was usually available to answer any questions we had, regardless of the hour!

Alex Hewton – Malins

This is the second time we have sold with Ben and both times the result has been outstanding. On a personal level we click and its clear he actually cares about both the sellers and the buyers he is working with. The result we achieved and the sheer quantity of offers received in a dead market shows what an outstanding salesman and marketer Ben (and is his team) is.